Winning beauty & skincare ads in the United States
We track 284 live beauty & skincare ads in the US from 165 advertisers; 219 are rated winners and 9 launched this week. They have been running 155 days on average, and the most active brands are Mama Bear Oasis, Biodance_global, Hero Cosmetics.
Updated 15 November 2026. Data from the public Meta Ad Library and TikTok Creative Center.
What beauty & skincare ads are working in the US right now?
The best-rated ones are Mama Bear Oasis's "Take back your life and start living pain-free." (running 249 days); bishwithbangs's "Shower Filter" (running 517 days); Kelly Moore Skin Expert's "Here’s what she actually needs" (running 182 days). Ads that brands keep paying for, relaunch and push ahead of their other ads rate highest.
How many brands advertise beauty & skincare in the US?
165 advertisers in the ads Crossendor tracks, a sample of the Meta Ad Library. 9 new ads appeared in the last seven days.