TikTok Ad Library and Creative Center: how to find winning TikTok ads

Creative Center or Ad Library?

• TikTok Creative Center, Top Ads: a curated list of high-performing ads, filterable by region, industry, objective and period, with a click-through ranking, likes and a spend band. Best for finding what works.
• TikTok Ad Library: a transparency archive of ads shown in Europe, searchable by advertiser or keyword, with dates and reach details. Best for seeing everything one advertiser runs.

How to use Top Ads, step by step

1. 1

   Pick a region. Choose the country you sell in. Top ads differ a lot by market.

2. 2

   Pick your industry and objective. For a shop, choose your product category and conversions or product sales.

3. 3

   Choose a period. The last 7 or 30 days shows what works now.

4. 4

   Sort and open. Open an ad to see its click-through ranking, likes, spend band and the script.

How to judge a TikTok ad

• Click-through rank: TikTok ranks the ad's click-through rate against its industry. Top 5% is strong, top 40% is average.
• Spend band: low, medium or high. Brands keep spending high only on what converts.
• Likes: engagement, useful but noisy on its own.
• Staying power: an ad that stays on the top list week after week is worth more than one viral week.

Questions