Free tool
Break-even ROAS and CPA calculator
Know the numbers before you spend: the ROAS and cost per purchase where an ad stops losing money, and the ROAS you need for the margin you want.
Profit per order before ads
$24.09
Break-even CPA
$24.09
The most you can pay in ads for one purchase without losing money.
Break-even ROAS
1.66x
Below this, every sale from ads loses money.
Target ROAS for 15% profit
2.21x
Target CPA $18.09.
Questions
- What is break-even ROAS?
- The return on ad spend at which an ad neither makes nor loses money: price divided by the profit you make on one sale before ads. Below it every sale costs you money; above it you profit.
- How do I calculate break-even CPA?
- Price minus product cost, shipping, payment fees and any other cost per order. That is the most you can pay in ads for one purchase without losing money.
- What is a good target ROAS?
- Your break-even ROAS adjusted for the margin you want to keep. If you want 20% of the price as profit, subtract it from the per-order profit first; the calculator does this for you.
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