TikTok winners

Winning TikTok cosmetics ads

We track 37 TikTok cosmetics ads from TikTok's top ads list in Brazil, Germany, Spain, France, Italy, Poland, United Kingdom, United States; 30 rate as winners against the other ads in their market. The best right now is trendhivehere's ad with 104.3K likes and a click-through rate in TikTok's top 1%.

Updated 15 November 2026. Data from the public Meta Ad Library and TikTok Creative Center.

Ads tracked: 37
Winners: 30
Markets: 8
Top likes: 104.3K

The top TikTok cosmetics ads

Best rated first.

trendhivehere

color changing foundation stick? #foundationhack #foundation #makeup #fyp

104.3KCTR top 1%

Top rated

TikTok Shop seller

Super cute @OKAYLOVE lash clusters🖤🖤 get them using my link 💋💋#okaylovelashes #lashes #beauty #lashclusters #thineyebrows

341.7KCTR top 6%

Winner

TikTok Shop seller

DIY mit Lomansa 🌸 1-3 Tage Lieferzeit 🚚 mit dem Lomansa Lash Lift

250.6KCTR top 3%

Winner

TikTok Shop seller

All you need for $10???? A STEAL😍 @MilyBest Beauty #fyp #lashes #lashclusters #contentcreator #millybest #clusterlashes #tiktokshop #tiktokshopsale #lashes

204.7KCTR top 4%

Winner

TikTok Shop seller

195.5KCTR top 8%

Winner

TikTok Shop seller

Free shipping and exclusive here. This new @loréal paris usa EXTENSIONIST mascara is great and affordable

190.6KCTR top 19%

Winner

Watch all 37 TikTok cosmetics ads, with the shop behind each and how long it stayed on top.Open them free

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